Raisin Brahms?

An American web ad promoting the arts. I'm all for increasing exposure and arts education in the US (which in general is woefully underfunded etc) but 'raisin brahms'? Not going to resonate with the kinder I'm afraid. This smacks of 'seemed like a good idea at the time' brainstorming. Maybe the boss came up with this 'clever' pun, and no one could countermand them; then again 'feed your kids the Arts!" isn't exactly lighting up the sky either...