Tough Jeansmith Initiation?

A jeans/fashion outfit here in HK - seems to qualify to wear ‘Tough” jeans, one must first survive the initiation, which involves having both wrists tied to one ankle while fending off attackers with a claw hammer. At least they arm you, though it looks like this guy is getting the worst of it. He’s still on his feet though; just a few more minutes and he can qualify for the jean jacket combo, which I’m told involves handcuffs and industrial weed whackers...