Time is Love = Bunny is Wolf

A truly bizarre watch store ad. The tag line 'time is love' is innocent enough, but what the enigmatic phrase has to do with hugging gigantic mutant bunnies and wolves is beyond me. Are the animals supposed to be symbolic of time and love? So how is the bunny 'time'? And if the wolf is symbolic of love... and the model is wearing a red dress as opposed to virginal white... hmmm...



I just checked the internets, and found this helpful blurb: Rather than using the well-established ‘Timeless Love’ tagline in the 90s, the theme has been remodeled to ‘Time is Love’. The campaign has kicked off with... ads questioning the idea of love... statistical results from the Hong Kong population are tagged under sections detailing topics such as the amount of money each gender spends on the other, the percentage of people believing in eternal love, or the amount of time each gender spends in preparation for a date. People are also invited to access a designated micro-site and Facebook group to voice their opinions on love, with the best most celebrated comment destined to win a five-star spa treatment and Solvil et Titus products."

Wow. Have to say this is one of the finest distillations of hong kong culture I've ever come across; unabashed marketing and consumerism with absolutely no sense of humor or irony. By the way if you're curious what gender of HK residents most believes in eternal love, its 'female'...