ICE FIRE - Part of Their Life

A funky/faux ironic t-shirt outfitter here in HK. I have to admit I was taken in by the sign and nonsensical tagline. Whose life are they referencing? Well, the Frozen Plasma set (obviously). The merchandise was a bit disappointing, though could’ve been worse. A lot of ‘50s Gulf product shots from the glory days of motoring, as well as Bruce Lee/Godzilla stuff that might’ve been edgy a decade ago. Of course none of really appealed to me (or came close to fitting - damn you, ‘asian XL’), but then again its not part of my life. Perhaps I don’t have an icy/fiery enough lifestyle to qualify...