Age? So What!

A billboard in Causeway Bay, exhorting older women to defy their fear of aging by preying upon their fear of... aging. Initially I included this for the utterly baffling exclamation point. After all HK is saturated with such ads, invariably displaying a svelte 110 pound starlet who used to weigh a shocking 125. While this kind of marketing is hardly unique to HK, they do seem to take it a bit too far here. Take for example the featured image: what appears to be a defiant shot across the bow of decrepitude–look she's 45 and chewing bubble gum!–its actually a shot at 45 year old women, who will (gasp) look their age unless they utilize the latest miracle slimming and skin-rejuvenation treatments...