L'Homos Johnbull Tabloid News

A few more brand names for the eagerly awaited mall in Causeway Bay. I was struck by 'L'Homos' - that does mean 'the homos' in french, correct? Nothing wrong with a gay-only brand of course, but a hard sell as a t-shirt moniker for straight men, even metrosexuals. I was also taken by the flow (alliteration?) of the three names combined - l'homo johnbull tabloid news - interesting ring to it. Of course 'tabloid news' doesn't exactly scream 'quality' either...