No, YOUR Bra Sucks

This is an ad for a lingerie store across from Times Square in Causway Bay. Despite its obvious eye-catching qualities, I'm mystified by the tagline: who is she supposed to be talking to exactly? Other women? As in: Your bra sucks, though I'm not wearing one, but if I was it would make you feel even more inadequate, soooo... you'd better get in here and buy a bra! What should be a woman's reply be? No your bra sucks, or no your thong sucks, it isn't very... pragmatic, and would show terribly under a skirt...

Or to men: your bra sucks, though you obviously don't wear bras (at least most of you don't), but you aren't looking at the tagline anyway, hell it could say 'lunchmeat one dollar' and you'd still stare at me, especially considering my 'come hither' look and rather subtle lack of clothing. How about 'tell your wife/girlfriend that her bra sucks, and point to this handy billboard to illustrate your point'! That should go over well...