Yes, Hip Sporty + Entertainment = 1+1ORE Diamond Hockey Skates

Yet another wall-sized fashionista billboard at the WTC building. Possibly a nod to the burgeoning Canadian population here. Seems Hip Sporty + Entertainment = 1+1ORE (MORE). And nothing says ‘hip sporty’ like diamond-studded inline skates, hockey stick and puck, flawlessly polished marble rink floors, and ‘50s throwback attire. At least I hope that’s marble; not sure if the local ad agency realizes that inline skates don’t particularly well on ice. Reminds me of ‘McKenzie’s Inline Hockey Palace’ in Toronto, before the infamous 1957 ‘inline vs. ice’ hockey riots...