Hello Kitty Extra Virgin Olive Oil, Penne & Fusilli - Mi (Heart) Food!

From a recent Hello Kitty promotion at CitySuper in Causeway Bay. Just when you think the folks at Sanrio (owners/perpetrators of the Hello Kitty phenomenon) have run out of products to slap the their ubiquitous icon onto, one runs into something like this. ‘Mi (heart) Food’ isn’t even close to actual Italian or English - but who cares? It has Hello Kitty on it! Honestly why anyone would be swayed to buy extra virgin olive oil and/or Italian fusilli or penne pasta because that disturbing blank eyed face is on the label is utterly beyond me. Then again the thought of buying anything with Hello Kitty slapped on it is beyond me, at least for anyone over the age of 9...