Smart Says No, Stupid Says YES

A window ad in Central. I didn't get a chance to cross the street and check it out, but I did check the internets later. Seems Diesel has gone with an full bore campaign based on the memorable tag line "Be Stupid"...



They even suggest several acts of rank stupidity, such as this gem:



One can only hope that their clientele don't really try stepping into oncoming cars with a traffic cone over their heads, but who knows? Perhaps getting struck by an SUV (or even better a Mini Cooper) in the name of fashion by is smartest/stupidest way to insure immortality, to truly be 'tragically hip'...