Truffle Pig

A candy bar(?) for sale in HK. More proof that Asian marketers don’t have a monopoly on poor branding. Honestly who would want to buy this? The inference of course is that you are either A) eating a truffled pork candy bar, or B) you are a truffle pig. Even if you like truffles, and know how they’re gathered (highly prized pigs trained to smell out the underground delicacy), this seems like a bad idea. Nobody wants to think of themselves as a pig, period. Or would be flattered by the comparision. Hey, how about Hazelnut Swine? Now that would sell like hotcakes. Or pigcakes...

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