Diverchok. Snow White's Favorite

An unfortunately blurry shot of a Spanish cookie in Wan Chai. Who do I know its from Spain? Says so right there! And Diverchok sounds so spanish, yes? Or should I say Si

I’m guessing Diverchok is an attempt at mashing ‘diverse’ with ‘choc’, which is a common term for chocolate (outside the US). Still its not the most appetizing of names, a rather sharp edged word in contrast to eternally soft-focused Snow and her lil’ birdy companion. Just can’t see her in a glade surrounded by songbirds, extolling the joys of diverchok in dulcet tones...

diverchok snow white
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AmericanSoft - We Love Soft Green Tea Cookies

A cookie from Japan. A few choice nuggets here - first the name is truly inspired. I can only imagine they are referring to those disquieting ‘soft-baked’ cookies from Pepperidge Farm(?), that have a shelf life of twelve years and maintain their ‘softness’ throughout. Who knows what preservatives/embalming fluids they use to accomplish that. Also these are green tea flavored cookies; while chocolate and green tea is actually quite popular in Japan (and tastes great actually), I would venture that the vast majority of Americans are a) unaware that green tea exists, and b) would never intentionally eat green tea-flavored cookies, no matter how gooey soft they may be. Unless forced to of course, say while trapped in a Japanese import store during one of those increasingly popular zombie outbreaks…

americansoft
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In a Hurry But Trendy-Overbooked But Superlookee

A three story hanging ad from Times Square in Causeway Bay. Would that we could all stay trendy even when in a hurry. Love the expression on her face as she’s checking her watch. I am concerned - but beautifully so! Don’t’ think anyone will wait around to see those pants…

My favorite aspect of this isn’t the pants or the tagline though, its the asterisked line below. Surbookee mais super-lookee, which translates to ‘overbooked but superlookee.” Apparently the French, famous for having a different word for everything, don’t have a word for superlookee

inahurry
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