Cheesy 7 - When 6 Just Won't Do

Yet another local Pizza Hut abomination. I assume this had something to do with the Hong Kong Sevens, (which to the uninitiated is a seven-a-side rugby tournament that’s become the premier sports/carousing event in HK). I suppose the local marketing gurus thought they’d hit gold with this tie-in. ‘Cheesy 7’ has a nice ring to it-unless you know American slang of course. In the US cheesy can also mean overdone and/or inauthentic. But what about the meticulously assembled ‘7’ composed of the namesake cheese wedges? Now that’s quality. Actually that’s a ton of work for the poor designer tasked with constructing a ‘realistic’ rendering in Photoshop, but I digress.

Still, who wouldn’t want 7 different kinds of cheese on their pizza? Nowadays mere ‘mozzarella and a dusting of parmesan’ just doesn’t cut it for avant-garde pizza aficionados. But adding 5 more, including cream cheese? Wham! Now you’re talking! You’re talking about 1500 calories a slice…

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Inssssspirador

A bus-stop ad in Lisbon. The tagline is enough for inclusion here - I will refrain from saying I’m insssspired to purchase this sleek vacuum, or that I find the use of a half-naked male model interesssting. Can’t really file this under ‘Super English Force’ as it is Portuguese (technically).

The company no doubt assumes their clientele is mostly female; either that or they’re going after the burgeoning buff-metrosexual-who-vacuums-while-shirtless demographic. Note that the vacuum shaft is at full vertical too. Can’t imagine that was intentional…

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Denimholic

A Japanese fashion magazine(?) from HK airport. Apparently one can have too much exposure to high end jeans and skirts. Seems this poor soul is no exception, the unlikely but telling face of addiction. A tantalizing fabric indeed: so egalitarian yet elite, so casual yet couture, so cruel…

You see more and more of these forlorn beauties on the streets of Tokyo, their vulnerable anime eyes staring off into space, chewing their once immaculate manicures to the nub, in search of just one more hit of pricey denim…

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Crookers w/ Style of Eye & The Heavy

A concert poster from Lisbon. I was devastated to find that I just missed the Crookers (not to be confused with those wannabe poseurs The Crooks). To say nothing of the warm up band, Style of Eye.

I also missed Gentleman, who were *finally* joining forces with The Heavy (not sure if they mean the movie villain archetype or just something that weighs a lot), and seasoned vets Pow Pow Movement.

It seems the global trend of brutalizing English words and/or American slang continues unabated, even in places that should know better, like Portugal. And this despite actual fines; apparently in France you must now pay a substantial fine to the Ministry of Culture for using English words instead of French in any advertising. Sacred Blue!

Ironically the best name out of the bunch is the hardest to see - Like the Man Said, in the lower left corner. I’d pay serious euros to see them. It would also give me a chance to get rid of my soon-to-be worthless euros, but I digress…

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The Charity for Especially Difficult Children

From the Hanoi Airport a few months back. Seems someone has finally established a charity to help those parents suffering from especially difficult children. I didn’t know obnoxious ingrate brats were such a problem in Vietnam. Perhaps its a charity that allows the Vietnamese to help out their less fortunate American counterparts…



(And for the record - yes I realize this is a well-intentioned charity for disadvantaged kids, and yes I did donate to the charity box. Just can’t pass up a title like that. Kudos to Grandma Jackie for spotting this)
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