The Ultimate Whitening Pair - Crush & Eject

Yet another whitening product. This has become a huge business in Asia, some women going for actual bleaching, which leads to an odd juxtaposition of white face and tan/brown body. And its beyond going for a ‘Western’ skin color - Japanese and Chinese traditions of beauty both glorify alabaster complexions, ‘pale moonlit’ princesses etc.

Still what caught my eye is the bizarre use of ‘crush’ and ‘eject’ - words not usually employed for beauty products after all. Also the beauty mask looks haunted, even malevolent (perhaps due to the violet back-glow?). And whats with the flying puzzle pieces? So crushing and ejecting will simultaneously implode and explode your problem skin? That doesn’t sound too pleasant. But as the saying goes, ‘beauty knows no pain’…

crusheject
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