Cheesy 7 - When 6 Just Won't Do

Yet another local Pizza Hut abomination. I assume this had something to do with the Hong Kong Sevens, (which to the uninitiated is a seven-a-side rugby tournament that’s become the premier sports/carousing event in HK). I suppose the local marketing gurus thought they’d hit gold with this tie-in. ‘Cheesy 7’ has a nice ring to it-unless you know American slang of course. In the US cheesy can also mean overdone and/or inauthentic. But what about the meticulously assembled ‘7’ composed of the namesake cheese wedges? Now that’s quality. Actually that’s a ton of work for the poor designer tasked with constructing a ‘realistic’ rendering in Photoshop, but I digress.

Still, who wouldn’t want 7 different kinds of cheese on their pizza? Nowadays mere ‘mozzarella and a dusting of parmesan’ just doesn’t cut it for avant-garde pizza aficionados. But adding 5 more, including cream cheese? Wham! Now you’re talking! You’re talking about 1500 calories a slice…

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