Chivalrous Chivalry Braggingly Bragged

Two billboards for Chivas Regal. An obvious idea with the knightly shadows, though one wonders if they should’ve gone for a more historically accurate medieval portrayal, say plant the newly decapitated head of an infidel on that flag (or held aloft by a brotherly joint skewering below). Or show the customary retinue of ravenous dogs fighting under the table over any scraps; better yet a retinue of ravenous peasants. Perhaps we could a more accurate portrayal of what our chivalrous moderns are actually bragging about, say have the guy with the flag nobly tipping a pole dancer as his buddies cheer him on at a ‘gentlemen’s club’, or the guys in the bottom holding their $5,000 titanium drivers aloft as they head for the 19th hole...




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