beLIEve

A t-shirt for sale in SOGO. I honestly can’t decide if this is a fashion/chinglish disaster or an example of brilliant tongue-in-cheekiness. The jarring disconnect between the unicorn/rainbow motif (which would be worn unironically by your average HongKonger) and the tagline beLIEve is truly remarkable, especially by irony-blind HK standards. If it is intentional, then my opinion of at least one HK fashion designer has skyrocketed. If it isn’t, then it’s still a priceless example of unintentional, completely discombobulating irony at its finest...

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